The Sleeper Effect in Persuasion: A Meta-Analytic Review.
نویسندگان
چکیده
منابع مشابه
The sleeper effect in persuasion: a meta-analytic review.
A meta-analysis of the available judgment and memory data on the sleeper effect in persuasion is presented. According to this effect, when people receive a communication associated with a discounting cue, such as a noncredible source, they are less persuaded immediately after exposure than they are later in time. Findings from this meta-analysis indicate that recipients of discounting cues were...
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The sleeper effect in persuasion is a delayed increase in the impact of a message that is accompanied by a discounting cue. Despite a long history, the sleeper effect has been notoriously difficult to obtain or to replicate, with the exception of a pair of studies by Gruder et al. (1978). We conducted a series of 16 computer-controlled experiments and a replication of the Gruder et al. study to...
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ژورنال
عنوان ژورنال: Psychological Bulletin
سال: 2004
ISSN: 1939-1455,0033-2909
DOI: 10.1037/0033-2909.130.1.143